“Tackling a large project like a complete website redesign requires finding the best team both internally and externally.  When Marcella started working at Lusardi we knew we now had the right person internally to take on this daunting task, we now just needed to find the right firm to engage.  Marcella set up numerous meetings with several reputable firms, but after meeting with them the spark just wasn’t there.  We do things a little different here and finding a fit for our culture and to tell our story was going to be difficult.  However, when we first met with Brandon and his team we knew immediately that we’d found the firm to help redefine our digital story.  After numerous meetings and presentations, we had a game plan and away to the races Marcella and Brandon went.” Bill Leslie, Vice President – Preconstruction, Lusardi Construction Company.

An outdated website redesign was the first big priority for the company and the marketing department. Lusardi’s focus was less on lead generation but more on visual storytelling. The goal was to focus on design and flow, followed by video production to showcase depth and experience as a builder and service to each team.

“Lusardi’s goal was to overhaul their online content so that it mirrored their reputation as one of the best AEC firms in the business. In today’s digital world, a fancy website is par for the course, so our strategy was figuring out how to weave high-quality branding videos throughout in order to better tell their narrative from a fresh perspective. The team loved traveling to several noteworthy projects and capturing these scenes first-hand,” stated Brandon Scharping.

Over the next few months the project catapulted into weekly design meetings and sitemap planning. The rebuilding of all the marketing assets was an enormous undertaking for the Lusardi team. A realization during the early months was that Lusardi needed more digital assets beyond completed project photos.

“Throughout the process there were numerous check-in meetings and draft presentations all which excited our team to see how our project was beginning to come to light,” mentions Bill.

“I knew our collection of completed project photos was strong, but we were missing videos, culture photos of current employees, and we had a mishmash of very old headshots for the executive team. Add in the COVID pandemic and remote working conditions and we were stuck with photos from years ago. That was an added layer to the project, but determined it was necessary to update this part of our marketing efforts,” said Marcella.

The first part of the overhaul was for our Northern California office. A multi-day production captured completed core projects in the Bay Area along with new headshots for the Northern California team. Monument Visions provided strategic direction on video production for each project site, filming over many hours to get the golden shots. 

The website map and design were in full swing and the core base of the website was taking shape. Branding, graphic design and color palettes mirrored the existing Lusardi logo. The goal was never to alter the logo, but to embrace the history of the Lusardi brand and its legacy in the construction industry.

“Monument Visions understood and appreciated Lusardi’s rich history and wanted to preserve and incorporate that perception. We developed a completely custom web design while integrating Lusardi’s original red, black and gray color palette, staying true to the Lusardi way,” noted Brandon.

The second phase of the website project was to produce videos of projects under construction in Los Angeles and San Diego.   

“Everyone loves a project once complete because the true form of design and construction come together as one. But there is a raw form of beauty when projects are under construction. Subcontractors working in tandem for each scope of work. Large equipment moving dirt, steel, concrete. I wanted to showcase that part of our business. Not just the pretty finished work,” notes Marcella.